Not-Quite-A-Popup-Shop: Vending at Conventions

Con season is about to start. What are your plans for 2023?

Have you ever considered attending a convention as a vendor? If not, let me tell you, it’s an exciting experience! As a vendor, attending conventions can be a huge opportunity to showcase your products and services to a diverse audience of potential customers.

Essentially, it means that you set up a booth or table at a convention, showcasing your products or services to potential customers, and networking with other industry professionals. It’s kind of like having a mini store at the convention, but with the added benefit of meeting people face-to-face and building your network.

So, what exactly goes into vending at a convention?

It’s essentially a mini storefront, consisting of a table or booth where vendors can showcase their products and interact with potential customers. It’s not quite as extensive as a full-fledged storefront, but it provides vendors with a unique opportunity to connect with their target audience in person.

At conventions like Authorcon and Horror on Main (events we’ll be at), vendors have the opportunity to meet potential customers face-to-face, network with industry pros, and attend workshops and panels to improve their craft. For authors and publishers, these conventions can be an invaluable opportunity to showcase their books, build their brand, and make important connections in the industry.

For vendors looking to set up an elaborate booth at conventions, there are a few things to keep in mind. It’s important to come prepared with all the necessary materials, including displays, marketing materials, and of course, your products. Be sure to check with convention staff in advance of the event for utility information.  Booths don’t always have electrical outlets, and there is often an additional charge to power your booth.

Please keep in mind that attending a convention as a vendor can be a significant investment – you’ll need to pay for a booth or table, travel expenses, hotel stays, and food, as well as all the materials you need to bring with you. However, for many vendors, the opportunity to connect with potential clients and build their brand in person makes it well worth the investment.

What is Mother Mischief doing this Con season?

Con season in the Keisling household begins at the end of March.  We’ll be attending Authorcon 2, though only he will be vending.  Next up in May will be Horror on Main, where we’ll both vending our various bits.  More coming as the season goes on.

Vending at conventions can be a huge opportunity for authors, publishers, and vendors looking to connect with their target audience. By setting up a booth vendors can showcase their products and services, meet potential customers face-to-face, and make important connections in the industry. So, if you’re looking to take your business to the next level, consider setting up shop at a convention – you never know what opportunities may come your way.

If you’re attending Authorcon, Horror On Main, StokerCon, NECON, or Merrimack Valley Halloween Book Festival, be sure to come say hi!